Sue Ashdown
Writer

Sue Ashdown

WebsiteLinkedInSue Ashdown is the President of IcarusCuba LLC, a consultancy providing market research and representation services for companies seeking entry into the Cuban market, with a heavy focus on investment. To provide the most up-to-date, reliable information, IcarusCuba works exclusively with Cuban professionals who still live and work in Cuba and have firsthand experience in the sectors under study. IcarusCuba consulting teams are custom tailored to the project and client needs, and are experienced at producing in-depth market plans in Cuba: from roadmaps and checklists for those preferring to move independently, to negotiation assistance, to turnkey solutions.

9 posts
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Epic Distortions

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The problem with reviewing a film like Hubert Sauper’s Epicentro, currently on the promotional circuit, is that many of the things shown in the film are true. The devil, as always, is in the details and how they are presented. I happened to see Epicentro in Ut... More »

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Ten Reasons US Business Should Consider Cuba Now

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The actions taken by President Trump to “completely roll back” the US/Cuba normalization process launched by President Obama have not been helpful, but in reality have been far less harmful than commonly believed. Their main objective was to win headlines and ... More »

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Helms Burton Title III: Punishment or Fireworks?

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By David Urra and Sue Ashdown The Helms-Burton law passed by the U.S. Congress in 1996 is best summarized as legislation that wrested control over the U.S. embargo against Cuba away from the Executive Branch, placing it in the hands of the Legislative Branch, ... More »

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US-Cuba Business Outlook and Overview – Part Four

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This is the final article in a series of articles on the US-Cuba Business Outlook by Sue Ashdown.  Ms Ashdown is Founder and President of IcarusCuba, a consulting firm in Havana. Overcoming the trap of negative thinking Moving forward, we believe that US compa... More »

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US-Cuba Business Outlook and Overview – Part Three

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This article is the third in a series from Sue Ashdown, Founder and President of IcarusCuba, a consulting firm with its head office in Havana. Ms Ashdown also writes on the realities of life in Cuba for her own blog, “Cuba Reality Check.” Cuba’s detailed appro... More »

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US-Cuba Business Outlook and Overview – Part Two

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This is part two in a series of articles on the US-Cuba Business Outlook by Sue Ashdown.  Ms Ashdown is Founder and President of IcarusCuba, a consulting firm located in Havana. She also writes for her own blog about life in Cuba. Fundamental Misunderstandings... More »

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Embargo Politics and the Miami Conflict

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Until now, the US political push toward normalization has concentrated on timid cracks in the embargo: credit extension and freedom to travel for US citizens. It’s a classic example of “thinking small,” and confining the argument to a Miami sandbox occupied fo... More »

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US-Cuba Business Outlook and Overview

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The Havana International Fair (FIHAV) held every November in Cuba is the largest general show of the year for trade between both domestic and international companies. It provides a convenient meeting point for introductions and information gathering, and inclu... More »

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