Although economic forecasts are predicting a less than spectacular year for Cuba, its potential is expected to grow briskly as early as 2017-18. Much relies on what the American president-elect decides to do. In spite of this uncertainty, many foreign businesses and entrepreneurs are planning to either invest or set up base in Cuba. This is evidenced by the increase of U.S. companies registering their trademarks with the Cuban Industrial Property Office (OCPI). It is clearly an indicator of the “quiet optimism” in the American business community. Most definitely, any business looking to break into the Cuban market will need to advertise its goods and services to consumers. For these businesses, there’s a well established company in Havana to help corporations launch and promote their business…
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Unbiased reporting on economic news and business developments in Cuba by industry sector
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