FIIAPP, the International and Ibero-American Foundation for Administration and Public Policies, is a Spanish organization that contributes to improving the quality of life of citizens in regions across the globe. FIIAPP promotes inclusivity and the sustainable development goals of the 2030 Agenda. Geographically, 32% of its activities are directed towards the Latin America and the Caribbean region.
The following article “Spanish institutions support Cuba in strengthening foreign trade” explains its work with Cuba’s Ministry of Foreign Investment and Foreign Trade (MINCEX) and PROCUBA. It was first published on the FIIAPP website.
Several months of joint work between MINCEX’s Centro de Superación and ProCuba and several Spanish institutions have concluded.
The Cuba – European Union II Expert Exchange Program has managed during the last months two activities in the field of export of goods and services and trade intelligence. The objective has been to exchange experiences between various Spanish and Cuban public institutions.
The program, which is financed by the European Union and managed by the FIIAPP, accompanies Cuba in the implementation of its socioeconomic policy guidelines. It supports key public policies to improve citizen services. In this case, the alliance has been between the Ministry of Foreign Trade and Foreign Investment (MINCEX), specifically the Center for the Improvement of Foreign Trade and PROCUBA, and various Spanish institutions. Participants were very interested in learning more about the sources of information and training used by institutions such as Asturex or ICEX for the pre-selection of foreign markets.
In addition, the methodology “country brand” and “denomination of origin” has also aroused great interest in Cuban institutions. Likewise, there have been several discussions on the gender issue linked to foreign trade and digitization.
For MINCEX, it is essential to develop the competitiveness and export capacity of Cuban companies in order to increase and diversify markets and contribute to the implementation of a technological-commercial surveillance system for the provision of services to the Cuban business sector. This will have a positive impact on the development of competitiveness and the export capacity of Cuban companies. The internships concluded with a firm commitment to give continuity to all the conversations initiated and to study the possibility of signing collaboration agreements with some of the participating institutions.