We all know how vital brand promotion is in today’s business world. In this article from Reuters we learn of the difficulties of brand promotion and marketing in Cuba for the expanding private sector. From a distrust of capitalist consumerism to the high costs of internet access in Cuba, the marketing business in Cuba will definitely be a slow growth industry. “For half a century after Fidel Castro’s 1959 revolution, Cuba’s marketing was limited to patriotic propaganda and its most ubiquitous brand was not Coca-Cola but late revolutionary hero Ernesto “Che” Guevara, daubed on walls across the island. Now, market-style reforms to expand the private sector mean a blossoming of small businesses from cobblers to barbers and bars seeking to haul in customers. Havana streets…
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Unbiased reporting on economic news and business developments in Cuba by industry sector
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