Business in Cuba

Marketing in Cuba

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It's difficult for small businesses and startups to promote their brand, but neon signs and brochures are helping to spread the word. Photo: Cuba Business Report Staff.

We all know how vital brand promotion is in today’s business world.  In this article from Reuters we learn of the difficulties of brand promotion and marketing in Cuba for the expanding private sector.  From a distrust of capitalist consumerism to the high costs of…

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