Business in Cuba

Promoting your Brand in Cuba

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Beyond the wall art of Cuban heroes such as Ernesto “Che” Guevara or the billboards protesting the economic blockade of Cuba, there isn’t much to be found in the way of advertising.  It’s slowly creeping into the landscape with tourism or medical tourism ads at the airports, but marketing, per se, isn’t what we’ve experience outside of Cuba. The flashing neon signs, the huge billboards everywhere, commercial advertising, it’s just not there.  In a way, it’s a refreshing change, but once more foreign businesses set up shop in Cuba, how to market a brand in this country becomes a huge challenge.  Exactly how does a company promote itself to the Cuban market? Promoting a brand presence will involve a host of mechanisms.  As usual, a company…

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Unbiased reporting on economic news and business developments in Cuba by industry sector

 

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