If it wasn’t already, Cuban sports is about to hit it big globally. Rushmans has just announced the signing of an agreement with RTVC, a commercial enterprise in Cuba. This mega-deal will market and broadcast Cuban sports to the world. About three months ago, in another victory, Rushmans signed on famed Cuban sports commentator Héctor Villar.
Rushmans is a major player in the world of sports as a strategic advisor to sport bodies and corporations worldwide. The corporation is involved in the planning and delivery of many major sporting events including the European Championships in Football and the World Cups in Cricket and Rugby.
The Rushmans’ press release is as follows:
HAVANA – 19th September 2016 – Cuba is world renowned for Baseball, Boxing and other Olympic sports and has enjoyed considerable success in International events. In the first deal of its type, RTVC the Commercial Enterprise of Audiovisual contents in Cuba is making an active commitment to expose Cuban sport to a wider global audience.
In a groundbreaking move, RTVC has contracted with Rushmans to distribute, market and co-produce Cuban sports content and events both live and recorded, from the country to the world.
Coverage of Cuba’s National Baseball Series, Boxing and other Major International Sports events to be staged in Cuba will now be available to international audiences.
Reciprocal deals may also enable Cuba to access more international sports programming.
Cuban’s have a rich sporting heritage and culture and are now passionate followers of European and South American Football leagues and teams.
“Cuba has excellent sporting credentials and enormous potential to host significant sports events due to its geographical location and passionate sports fans,” said Nigel Rushman Founder of Rushmans. “We are proud and excited to be offering remarkable sports content to the market for the first time, initial interest is very pleasing and sales are in progress.”
Joel Ortega, Director of RTV, said “We are building an alliance with Rushmans to enable exchanges with the international sports content market that will facilitate the development of our future broadcasts. We look forward to a long and successful relationship and for the world to enjoy our Cuban sporting talent. Also, as a result of this agreement, continuing to offer our production personnel to major events as we have been doing to Olympic Broadcasting Services for many years.”