Business in Cuba

US-Cuba Business Outlook and Overview – Part Four

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This is the final article in a series of articles on the US-Cuba Business Outlook by Sue Ashdown.  Ms Ashdown is Founder and President of IcarusCuba, a consulting firm in Havana. Overcoming the trap of negative thinking Moving forward, we believe that US companies and legislators should not capitulate to defeatist attitudes. They should insist on viewing Cuba as an opportunity, not a problem, and continue their legal travel to Cuba to learn where they fit in, or don’t – even if the US Embassy is unable to meet with them due to short staffing. (We’re quite sure that when push comes to shove, staff will be found, but if not, Cuban managers are not in short supply.) A business visa can still be obtained…

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